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Ing. Mar\u00eda Fernanda Meza Vera, Mg. CA<\/p>\n
DOCENTE DE EMPRENDIMIENTO Y GESTI\u00d3N\u00a0\u00a0\u00a0\u00a0\u00a0<\/p>\n
\u00a0<\/p>\n
CRISTORREGINOS EN ACCI\u00d3N<\/p>\n
Estudiantes del primer a\u00f1o de Bachillerato Internacional paralelo\u00a0 \u201cF\u201d dentro de la asignatura Gesti\u00f3n Empresarial (HL), desarrollaron el pasado mi\u00e9rcoles 07 de agosto de 2019 una cl\u00ednica de ventas con el objetivo de identificar la importancia del marketing y la innovaci\u00f3n dentro de toda empresa, como recurso previo para el estudio de dicho tema.<\/p>\n
Una cl\u00ednica de ventas es una actividad de capacitaci\u00f3n, es decir, una experiencia vivencial que, una vez finalizada generar\u00e1 un impacto positivo en un equipo comercial o negocio y devendr\u00e1 en un incremento de la performance del vendedor a corto plazo.<\/p>\n
Para el desarrollo de dicha actividad, las y los estudiantes generaron varias ideas de posibles emprendimientos (ficticios o reales) de las cuales seleccionaron la que mejor se acoplaba a las exigencias de la actividad. Dicha actividad los llev\u00f3 a asumir diversos roles empresariales, adaptados a una din\u00e1mica en donde uno o varios estudiantes asumieron el papel de vendedores y otros de clientes. Basado en estos dos roles se planificaron diversas dramatizaciones de hechos que pueden suceder en la pr\u00e1ctica empresarial y con base en ello, retroalimentar al vendedor sobre las posibilidades de mejoras en su producto, Branding y ventaja competitiva de su empresa.<\/p>\n
Las y los estudiantes tambi\u00e9n presentaron Spots publicitarios, recurso eficaz para dar a conocer una marca o producto, estimulando el deseo de compra de la audiencia o segmento de mercado al que va dirigido.<\/p>\n
El desarrollo de esta actividad caus\u00f3 inter\u00e9s y entusiasmo en las y los estudiantes, despertando en ellos la capacidad investigativa que los llev\u00f3 a abordar de forma generalizada diversos temas de marketing, que contribuyeron a evidenciar la calidad presente en sus trabajos y la defensa oportuna de los mismos con argumentos s\u00f3lidos y fundamentados de su idea de negocio, demostrando la necesidad de comprender el v\u00ednculo empresarial que existe entre el marketing y la innovaci\u00f3n como herramientas de gesti\u00f3n en un mercado diversificado y competitivo.<\/p>\n
[\/et_pb_text][et_pb_image _builder_version=\u00bb3.18.2″ src=\u00bbhttps:\/\/cristorey.edu.ec\/wp-content\/uploads\/2019\/08\/1-2.jpg\u00bb \/][et_pb_image _builder_version=\u00bb3.18.2″ src=\u00bbhttps:\/\/cristorey.edu.ec\/wp-content\/uploads\/2019\/08\/2.jpg\u00bb \/][\/et_pb_column_inner][\/et_pb_row_inner][\/et_pb_column][et_pb_column type=\u00bb1_4″][et_pb_blog _builder_version=\u00bb3.18.2″ posts_number=\u00bb3″ include_categories=\u00bb24″ show_author=\u00bboff\u00bb show_categories=\u00bboff\u00bb show_pagination=\u00bboff\u00bb pagination_font_size_tablet=\u00bb51″ pagination_line_height_tablet=\u00bb2″ header_font_size=\u00bb12″ custom_css_main_element=\u00bb.et_pg_blog_1 .et_pb_post a img||{|| float: left;|| width: 20%; ||}\u00bb border_width_left_fullwidth=\u00bb5px\u00bb custom_css_featured_image=\u00bbwidth:20px;\u00bb border_color_all_fullwidth=\u00bb#ffcc00″ saved_tabs=\u00bball\u00bb \/][\/et_pb_column][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"
Ing. Mar\u00eda Fernanda Meza Vera, Mg. CADOCENTE DE EMPRENDIMIENTO Y GESTI\u00d3N\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0CRISTORREGINOS EN ACCI\u00d3NEstudiantes del primer a\u00f1o de Bachillerato Internacional paralelo\u00a0 \u201cF\u201d dentro de la asignatura Gesti\u00f3n Empresarial (HL), desarrollaron el pasado mi\u00e9rcoles 07 de agosto de 2019 una cl\u00ednica de ventas con el objetivo de identificar la importancia del marketing y la innovaci\u00f3n dentro de 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